In a world where children’s activities are increasingly dominated by passive screen time, IKEA Kids reimagines furniture as a tool for learning, creativity, and connection. This conceptual brand extension transforms the traditional assembly experience into an opportunity for cognitive development and family bonding.
In a world where children’s activities are increasingly dominated by passive screen time, IKEA Kids reimagines furniture as a tool for learning, creativity, and connection. This conceptual brand extension transforms the traditional assembly experience into an opportunity for cognitive development and family bonding.
In a world where children’s activities are increasingly dominated by passive screen time, IKEA Kids reimagines furniture as a tool for learning, creativity, and connection. This conceptual brand extension transforms the traditional assembly experience into an opportunity for cognitive development and family bonding.
Role:
Concept development
art direction
visual identity
branding
timeline:
2 months
