QOSMEDIX
I led creative strategy and design for Qosmedix — a B2B beauty sourcing company — across organic social, paid media, and brand design.
The core challenge: the brand was being perceived as B2C, which diluted their targeting and engagement quality. I helped reposition the creative approach toward a professional, B2B audience, then used data from each campaign cycle to sharpen both visuals and messaging.
I led creative strategy and design for Qosmedix — a B2B beauty sourcing company — across organic social, paid media, and brand design.
The core challenge: the brand was being perceived as B2C, which diluted their targeting and engagement quality. I helped reposition the creative approach toward a professional, B2B audience, then used data from each campaign cycle to sharpen both visuals and messaging.
I led creative strategy and design for Qosmedix — a B2B beauty sourcing company — across organic social, paid media, and brand design.
The core challenge: the brand was being perceived as B2C, which diluted their targeting and engagement quality. I helped reposition the creative approach toward a professional, B2B audience, then used data from each campaign cycle to sharpen both visuals and messaging.
Role:
art direction
brand strategy
graphic design
timeline:
6 months
company:
sense of agency
Brand Strategy
Brand Strategy
Brand Strategy
Art directed monthly photoshoots, developing concepts, shot lists, and visual direction to ensure content aligned with marketing goals, seasonal trends, and holidays.
Art directed monthly photoshoots, developing concepts, shot lists, and visual direction to ensure content aligned with marketing goals, seasonal trends, and holidays.
Art directed monthly photoshoots, developing concepts, shot lists, and visual direction to ensure content aligned with marketing goals, seasonal trends, and holidays.
LinkedIn CTR ↑ 31% (2.3% → 3.9%)
LinkedIn CPR ↓ 12% ($0.85 → $0.59)
Instagram Engagement ↑ 21% avg monthly (H1 → H2)
Instagram Shares ↑ 2.4× (Q1 → Q4)
LinkedIn CTR ↑ 31% (2.3% → 3.9%)
LinkedIn CPR ↓ 12% ($0.85 → $0.59)
Instagram Engagement ↑ 21% avg monthly (H1 → H2)
Instagram Shares ↑ 2.4× (Q1 → Q4)
LinkedIn CTR ↑ 31% (2.3% → 3.9%)
LinkedIn CPR ↓ 12% ($0.85 → $0.59)
Instagram Engagement ↑ 21% avg monthly (H1 → H2)
Instagram Shares ↑ 2.4× (Q1 → Q4)
Paid Media Ads
Paid Media Ads
Paid Media Ads
The brand's paid media was originally focused on Meta, which limited reach to B2B decision-makers. I shifted the strategy toward LinkedIn targeting by job title, industry, and company type, and developed a full suite of ad creatives centered on product storytelling and professional use cases.
The brand's paid media was originally focused on Meta, which limited reach to B2B decision-makers. I shifted the strategy toward LinkedIn targeting by job title, industry, and company type, and developed a full suite of ad creatives centered on product storytelling and professional use cases.
The brand's paid media was originally focused on Meta, which limited reach to B2B decision-makers. I shifted the strategy toward LinkedIn targeting by job title, industry, and company type, and developed a full suite of ad creatives centered on product storytelling and professional use cases.
LinkedIn CTR rose 31% and cost-per-result dropped 12%.
LinkedIn CTR rose 31% and cost-per-result dropped 12%.
LinkedIn CTR rose 31% and cost-per-result dropped 12%.
Organic Social Graphics
Organic Social Graphics
Organic Social Graphics
Branded graphics for Instagram and LinkedIn. Content developed around key seasonal moments and holidays to keep the brand culturally relevant and aligned with industry trends.
Branded graphics for Instagram and LinkedIn. Content developed around key seasonal moments and holidays to keep the brand culturally relevant and aligned with industry trends.
Branded graphics for Instagram and LinkedIn. Content developed around key seasonal moments and holidays to keep the brand culturally relevant and aligned with industry trends.
Email Newsletter
Email Newsletter
Email Newsletter
Email marketing assets designed to support product launches, promotions, and industry insights.
Email marketing assets designed to support product launches, promotions, and industry insights.
Email marketing assets designed to support product launches, promotions, and industry insights.
Promotional Materials
Promotional Materials
Promotional Materials
Additional brand assets included bubble mailers, postcards, and presentation decks, designed to maintain consistent visual identity across packaging, marketing, and sales communications.
Additional brand assets included bubble mailers, postcards, and presentation decks, designed to maintain consistent visual identity across packaging, marketing, and sales communications.
Additional brand assets included bubble mailers, postcards, and presentation decks, designed to maintain consistent visual identity across packaging, marketing, and sales communications.
Each month, I produced the client-facing performance report, synthesizing paid and organic data across LinkedIn and Instagram into a clear, designed deck.
Each month, I produced the client-facing performance report, synthesizing paid and organic data across LinkedIn and Instagram into a clear, designed deck.
Each month, I produced the client-facing performance report, synthesizing paid and organic data across LinkedIn and Instagram into a clear, designed deck.