WHOA
Whoa is a Ukrainian clothing brand that passionately celebrates the beauty, strength, and cultural heritage of Ukrainian women. When I joined the project, the founder was selling unique, handmade pieces on Etsy without any brand identity, visual system, or storytelling framework. My role was to build the brand from the ground up—visually and conceptually.
Whoa is a Ukrainian clothing brand that passionately celebrates the beauty, strength, and cultural heritage of Ukrainian women. When I joined the project, the founder was selling unique, handmade pieces on Etsy without any brand identity, visual system, or storytelling framework. My role was to build the brand from the ground up—visually and conceptually.
Whoa is a Ukrainian clothing brand that passionately celebrates the beauty, strength, and cultural heritage of Ukrainian women. When I joined the project, the founder was selling unique, handmade pieces on Etsy without any brand identity, visual system, or storytelling framework. My role was to build the brand from the ground up—visually and conceptually.
Role:
art direction
visual identity
branding
timeline:
6 months
